AI in Digital Marketing

Almost 400 sellers and marketers who received FTC warning letters have pulled unsubstantiated claims in the last year The Federal Trade Commission announced that 30 more marketers nationwide have stopped making unsubstantiated claims that their products and therapies can prevent or treat COVID-19, the disease caused by the novel coronavirus. The marketers removed these claims after receiving FTC warning letters citing the agency’s new civil penalty authority under the COVID-19 Consumer Protection Act. This is the tenth set of warning letters the FTC has announced as part of its ongoing efforts to protect consumers from health-related COVID-19 scams. In all, the Commission has sent similar letters to almost 400 companies and individuals . Some of the actions involved products and “treatments” the FTC warned companies about previously, including intravenous (IV) Vitamin C infusions, ozone therapy, peptide therapy, and supplements. Others involved more obscure products and therapies tha

WHAT: The Federal Trade Commission will host a virtual workshop to examine digital “dark patterns,” a range of potentially deceptive or unfair user interface designs used on websites and mobile apps. WHEN: Thursday, April 29, 2021, 10:30 a.m. ET – 4:30 p.m. ET WHERE: The workshop will be held online. A link to view the workshop will be posted the morning of the event to ftc.gov and the event page. WHO: The workshop will feature opening remarks by FTC Acting Chairwoman Rebecca Kelly Slaughter, Sen. Mark Warner, D-Va., and Rep. Lisa Blunt Rochester, D-Del., as well as five panel discussions. TWITTER: The event will be tweeted live from the FTC’s Twitter page ( @FTC ) using the hashtag #DarkPatternsFTC . The Federal Trade Commission works to promote competition and to protect and educate consumers . You can learn more about consumer topics and report scams, fraud, and bad business practices online at ReportFraud.ftc.gov . Like the FTC on Fa

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Testimony follows agency’s first complaint filed under COVID-19 Consumer Protection Act In testimony today before the Senate Commerce Committee’s Subcommittee on Consumer Protection, Product Safety, and Data Security, the Federal Trade Commission provided an update on its work to protect consumers from scams and frauds related to the COVID-19 pandemic. The testimony noted that since the crisis began, the agency has filed more than a dozen law enforcement actions, directed the removal of deceptive claims made by more than 350 companies, and issued more than 100 alerts to educate consumers and businesses about recognizing and avoiding these schemes. Testifying on behalf of the Commission, Acting Director of the Bureau of Consumer Protection Daniel Kaufman said that the FTC filed its first action under the newly enacted COVID-19 Consumer Protection Act, seeking monetary penalties against a company that deceptively marketed vitamin D and zinc products as scientifically proven to treat

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Federal Trade Commission Acting Chairwoman Rebecca Kelly Slaughter issued the following statement regarding today’s decision from the U.S. Supreme Court in the matter of AMG Capital Management LLC v. FTC: “In AMG Capital, the Supreme Court ruled in favor of scam artists and dishonest corporations, leaving average Americans to pay for illegal behavior,” Acting Chairwoman Rebecca Kelly Slaughter said. “With this ruling, the Court has deprived the FTC of the strongest tool we had to help consumers when they need it most. We urge Congress to act swiftly to restore and strengthen the powers of the agency so we can make wronged consumers whole.” Over the past four decades, the Commission has relied on Section 13(b) of the Federal Trade Commission Act to secure billions of dollars in relief for consumers in a wide variety of cases, including telemarketing fraud, anticompetitive pharmaceutical practices, data security and privacy, scams that target seniors and veterans, and deceptive business

Recipients will be refunded the full amount lost to scheme that threatened arrest The Federal Trade Commission and the Office of the Illinois Attorney General are sending payments totaling more than $4 million to more than 10,000 consumers who lost money to the Stark Law phantom debt collection scheme. According a suit filed by the FTC and the Illinois Attorney General , Stark Law used a host of business names to target consumers who obtained or applied for payday or other short-term loans, pressuring them into paying debts they either did not owe or that the defendants had no authority to collect. The defendants allegedly called consumers and demanded immediate payment for supposedly delinquent loans, at times threatening consumers with lawsuits or arrest, falsely claiming they would be charged with “defrauding a financial institution” or “passing a bad check.” Affected consumers are receiving full refunds, averaging $375 each. Those who receive checks should deposit or cash thei

In testimony before the Senate Commerce Committee , the Federal Trade Commission updated lawmakers on its efforts to combat scams and address other consumer issues related to the COVID-19 pandemic, while urging lawmakers to ensure the agency has the authority it needs to prohibit illegal conduct and return money to consumers who have been victims of illegal conduct. Testifying on behalf of the Commission, Acting FTC Chairwoman Rebecca Kelly Slaughter along with Commissioners Noah Joshua Phillips, Rohit Chopra, and Christine S. Wilson detailed the FTC’s work to protect consumers through law enforcement actions and consumer and business education aimed at dispelling misinformation and warning about the latest COVID-19-related scams. The testimony noted that the FTC has brought law enforcement actions against those who have allegedly broken promises to quickly ship personal protective equipment and cleaning products, tricked consumers into paying for sanitizing products that were never d

206,814 consumers are receiving refunds, most via PayPal The Federal Trade Commission is sending refund payments totaling more than $9.7 million to consumers who were automatically billed for ABCmouse renewals and consumers who were prevented from canceling their memberships. According to an FTC complaint filed in September 2020 , Age of Learning, Inc., the company that operates ABCmouse, failed to adequately disclose key membership terms when marketing ABCmouse to consumers from 2015 until at least 2018. ABCmouse advertised “Special Offer” 6- or 12-month memberships, but it did not tell consumers that the plans would automatically renew and consumers would be charged indefinitely until they canceled. The FTC also alleged that ABCmouse made it difficult for consumers to cancel their memberships, which led them to incur additional, unwanted charges.  The settlement order required the company to pay $10 million to provide refunds to consumers harmed by its policies. The order al

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Agency charges chiropractor with violating new COVID-19 consumer protection law by deceptively marketing Vitamin D and Zinc products to treat or prevent COVID-19 The Federal Trade Commission charged St. Louis-based chiropractor Eric Anthony Nepute and his company Quickwork LLC with violating the COVID-19 Consumer Protection Act and the Federal Trade Commission Act, by deceptively marketing products containing vitamin D and zinc as scientifically proven to treat or prevent COVID-19. This is the first case the FTC has brought under the new law. In a federal complaint filed by the U.S. Department of Justice on the FTC’s behalf, the Commission is asking the court to exercise a provision of the new law to impose monetary penalties on Nepute and Quickwork, and to grant a preliminary injunction against the defendants. According to the complaint, the defendants marketed the vitamin D and zinc products under the brand name “Wellness Warrior,” and claimed that they were as, or more, effective

Facebook is testing a standalone dating app called Sparked, for "video speed dating with kind people"

The staff of the Federal Trade Commission has issued a note  correcting previous staff guidelines on the FTC’s Trade Regulation Rule Concerning Preservation of Consumers’ Claims and Defenses—commonly known as the Holder Rule . The Holder Rule protects consumers who enter into credit contracts by preserving their right to assert claims and defenses against any holder of certain loans and credit sales contracts, even if the loans or contracts are assigned to a third party. The new staff note corrects an erroneous statement in a 1976 pamphlet by FTC staff that the Holder Rule did not apply to transactions larger than $25,000. Those staff guidelines stated that the Rule incorporates the transaction cap that was present in the Truth in Lending Act (TILA). In the new note, staff points out that no such incorporation exists in the Rule, which was first issued in 1975, and that the erroneous guidance contradicts a statement by the Commission that the application of the Rule does not depend o

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The Federal Trade Commission is seeking comment on topics related to the use of digital “dark patterns,” a range of potentially deceptive or unfair user interface designs used on websites and mobile apps, that will be discussed at the agency’s April 29, 2021 workshop. The FTC is seeking comment on several topics that will be discussed at the workshop, Bringing Dark Patterns to Light: An FTC Workshop , including: The definition of dark patterns; The prevalence of dark patterns in the marketplace; The use of artificial intelligence and machine learning to design and deliver dark patterns; The effectiveness of dark patterns at influencing consumer choice, decision-making, or behavior; The harms dark patterns pose to consumers or competition; and Ways to prevent, mitigate, and remediate the harmful effects of dark patterns. More information about the request for comments and how to submit a comment can be found on the event page . Comments are due May 29, 2021 and will be posted to Regul

Type Alias Double “double” String “string” Object “object” Array “array” Binary data “binData” Undefined “undefined” ObjectId “objectId” Boolean “bool” Date “date” Null “null” Regular Expression “regex” DBPointer “dbPointer” JavaScript “javascript” Symbol “symbol” JavaScript (with scope) “javascriptWithScope” 32-bit integer “int” Timestamp “timestamp” 64-bit integer “long” Decimal128 “decimal” Min key “minKey” Max key “maxKey”