Hypertargeting refers to the ability to deliver advertising content to specific interest-based segments in a network.

Hypertargeting is a marketing strategy where you clearly identify a target customer and deliver extremely relevant messages in the places where they will be most likely to see it.

Segmentation : The act of dividing an audience into smaller groups based on their interactions with your brand or their demographics, sociographics, professional roles, values, goals, challenges, influences and buying habits.

Retargeting : The act of sending messages to audiences who have already engaged with your brand. This could include remarketing to people who have visited your website, visited your store, made a purchase, followed your brand on social, signed up for an online opt-in offer, or had any other interaction with your brand.